A multitasking treatment that delivers weightless, all-day conditioning and lasting detangling — making it a wash day essential for all hair types.

Designed to protect hair from multiple sources of damage and stressors, helping to preserve its quality for long-term health.

Detangle damage before it begins.

Untangle while you repair and shield strands from heat, UV, and pollution—for hair that stays soft, strong, and beautifully resilient.

Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle—restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution.

Unlike traditional leave-ins, this clinically proven formula does more than detangle—it builds strength and resilience where hair needs it most for less breakage. Formulated with our Alpha Keratin 60ku®, a protein 100% bio-identical to the keratin in your hair, it repairs weak areas while providing essential protection from everyday damage.

A silicone free, color safe leave-in conditioner and styling primer that instantly hydrates, detangles, locks in 24 hr frizz control, enhances shine, reduces breakage and protects hair from heat up to 450° F/ 232° C for silkier, stronger, healthier hair.